GUCCI & CHIME FOR CHANGE: Establish an association with ARTOLUTION for empowerment and social justice through personal expression and gender equality.

by TEAM PARIS SOCIAL DIARY, photography by COURTESY | 23 June, 2018

#GucciArtWall: the house dedicates its international walls to ARTOLUTION for World Refugee Day, June 20.

On the occasion of World Refugee Day, Gucci and CHIME FOR CHANGE are proud to announce the establishment of a new partnership with ARTOLUTION, to contribute to the development of public art programs for refugees and vulnerable populations around the world. Over the next three years, interactive art projects to promote reconciliation, healing and inclusion will have a direct impact on the lives of thousands of affected women, children and families. by social exclusion and those of displaced populations. This partnership aims to encourage empowerment and social justice through personal expression and gender equality.

ARTOLUTION is an international public art association founded in 2009 by the artists Joel Bergneret and Max Frieder. Based on the encouragement of promoting positive social change through public artistic practice, especially creative, participatory and collaborative in communities with difficulties, through the expression in murals and interactive sculptures.

To coincide with World Refugee Day on June 20, GUCCI dedicates its global ArtWalls to ARTOLUTION: if it is specialized in these public art visual media that are murals and sculptures made by the community, it also has many Live performance projects, such as dance, theater and music. In New York, London, Milan, Hong Kong and Shanghai, GUCCI dedicates its ArtWalls to ARTOLUTION to reproduce the artistic creations of communities around the world. GUCCI aims to broaden awareness of the work of ARTOLUTION and the determination and will of these women, children and families benefiting from its programs.

Max Frieder says, “We are committed to cultivating permanent programs of public art rooted in communities. To do this, we train local artists and teachers globally on how to transform their communities through inspiring public engagement, creative mediation and cooperative participation. We believe that these grassroots programs are the next phase in the history of the arts and education in emergencies, conflicts and crises. Children and families are able to tell their story to communities and the world by shaping it with their own hands: this is the heart of ARTOLUTION’s mission. “