“YOU KNOW YOU AND YOU NOT” new CHANEL digital campaign, on the occasion of the launching of the N ° 5 WATER ALL-OVER SPRAY and N ° 5 WATER ON HAND CREAM.
Takes as a concept the movement and duality, presented in a film directed by Jacob Sutton and orchestrated by the choreographer Dimitri Chamblas. Play with a split screen where you install a mirror dialogue with brief encounters between the two paintings, which affirms the complementary duality of the products.
Presented by a “double” woman who expresses her different temperaments with a cathartic dance: sensual, shows an intensity until the explosion of free energy, bubbling and at the same time powerful to represent the cream, in front of an evanescent and light dance to represent the fog. Then it establishes a progressive tension until the end: both women are the same, however it shows its two facets.
N°5 LÈAU All Over Spray – A FRESH BRULEE
Is a fragrance spray for the body and hair, under a generous, elegant and discreet haze, guaranteeing a touch of freshness throughout the day that you will not forget.
N°5 L’EAU On Hand Cream – AN INDISPENSABLE ACCESSORY
Totally irresistible, with its nourishing and moisturizing texture is absorbed immediately. This cream leaves a velvety finish delicately perfumed on the skin, to apply wherever you want and when you want.
With its unique appearance, unique and ergonomic design, it is
the essential accessory to slip in your bag.
To expand this digital approach, CHANEL offers an original interactive experience: what gesture will you choose? The user will become the actor of the sensory experience Nº 5 WATER. You are invited to draw your own movement on the screen or in the touch panel.