Jaguar, the flagship British automobile brand and Palm Angels, the Italian brand inspired by the American subcultures, have announced the beginning of their association with the beginning of the Milan Fashion Week.
For the preview of the Jaguar E-Pace in Italy, the high-performance compact SUV, the sports car with a unique style, created for an audience that wants to highlight is the style without sacrificing performance and the beautiful and fun design that characterizes it, these brands have created the LONELY HEARTS CLUB, a secret place with a concept original, open from September 20 to September 22 for three nights with DJs and international interpreters.
Jaguar is a brand characterized by performance, exclusivity and unique design chose Palm Angels for this new and unexpected collaboration, which reflects the evolutionary process of the brand that has always been a pioneer and technology Palm Angels is the brand of creative director trained in fashion communication and a photographer with a Master’s degree obtained at the School of Visual Arts in New York, Francesco Ragazzi, a stranger, known for being unconventional, has transformed club giving it an urban aesthetic, which is inspired by the Californian nightlife. With lights neon and a dark atmosphere, characterized by having a very reserved policy of & quot; alone members, “the LONELY HEARTS CLUB offer a new creative energy through sound of Hip Hop, RnB and electronic music with guests of the likes of rapper American Playboi Carti, the Swedish DJ duo Axwell / Ingrosso vs. Virgil Abloh, Creative Director of Off-White, and the English DJs Siobhan Bell and Benji B.
Palm Angels and Jaguar try to blend the spirit of two seemingly different brands which are characterized by strong personalities and innovation and connect music and culture. Creative collaboration between Jaguar and Palm Angels will continue in 2018 during fashion shows for men and women in Milan, with the presentation of the collections Palm Angels and Francesco Ragazzi as Italian brand.