Gucci introduces, Gucci Bloom, its first perfume designed by the creative director Alessandro Michele. The new perfume was presented in a launch party in New York, with the stars: the model Hari Nef, the artist Petra Collins and the actress Dakota Johnson. This contemporary women where choose by their authenticity, diversity and embodying beauty, characteristics that radiates in the images and video made by Glen Luchford under the artistic direction of Alessandro Michele
