On the occasion of International Women’s Day, Gucci and CHIME FOR CHANGE collaborated with artist and poet Cleo Wade on a series of exclusive works that promote gender equality, raise awareness among the general public and encourage action.
His simple but poignant sentences, such as “We do not change the world when we whisper we change we when we roar”, will be broadcast around the world via Gucci and CHIME FOR CHANGE platforms on social networks, as well as in an international advertising campaign published in newspapers such as The New York Times, The Financial Times, La Repubblica and Il Corriere della Sera. In addition, a large outdoor sign will present the campaign in Times Square in New York, as well as in Los Angeles via a digital display system.
