The famous castle of Chatsworth in Derbyshire in England and Gucci have just signed a three-year partnership to support the cultural activities organized by this historical site dating back to the 16th century and that will happen during the next three years.
Announced soon, a fascinating exhibition explores fashion and style unique to Chatsworth. This exhibition, the largest ever held in the castle, will begin at the opening of the season in March and will end in October 2017.
This partnership is the result of the fascination of Alessandro Michele, creative director of Gucci, to British culture. Punk rock to the landscaped gardens of Lancelot ‘Capability’ Brown, Alessandro Michele often inspired by a wide range of British references.
Often incorporating “a French attitude” in his work – a quality he defines as love of eclecticism, this new partnership is the result of a chance encounter with the current Duchess of Devonshire. A conversation about their shared passion for art, architecture, history and culture has raised the idea of a collaboration. Gucci will carry out the advertising campaign of his collection Cruise 2017 Chatsworth through this new partnership.
As Westminster Abbey, Chatsworth reflects Gucci’s desire to engage a broad dialogue and authentic with British culture.