Music tastes are usually seen as a reflection of someone’s personality and mood, and this is exactly how FENDI intends on finding the perfect Eyeshine sunglasses for you.
FENDI recently launched a multisensory experience to showcase its Eyeshine product line, using a selection of 4 of Quebec singer Coeur de Pirate’s tracks to identify visitors’ mood. Each song title echoes to a specific style of Eyeshine glasses: Golden Baby for the golden style, Woods Darker than Night for the dark model, Ocean Brawls for the aqua shades and Drapeau Blanc for the white frames.
FENDI uses Spotify to create playlists in line with each of the four moods and personality traits they matched with the four current Eyeshine colors. It also one step further than most brand’s “tell me what you do, I’ll tell you what to wear” quizzes and designed a fun and ear-pleasing experience, which is quite an original way to sell sunglasses!
