POP is about a mindset rather than an individual woman.
The new campaign video captures the free spirited attitude of the young women who wear it. A celebration of friendship and doing things your own way, the campaign stars four creative talents: musician Grimes (a.k.a Claire Boucher), actress and campaigner Amandla Stenberg, animal activist Kenya Kinski Jones and performing arts student Lourdes “Lola” Leon.
“POP is a spirit. It is about capturing and celebrating that very special and exciting time when you are finding yourself and coming into your own. It is about freedom, and starting your life away from judgements or labels“, says Stella McCartney.
Both campaign and video were shot in the California desert and follow the four POP muses on a road trip as they embrace their freedom, throw caution to the wind and set off on an adventure.