G-star raw et jaden smith unissent leurs forces pour placer la barre encore plus haut en matière de développement durable

by TEAM PARIS SOCIAL DIARY, photography by COURTESY | 20 March, 2018

G-Star RAW and Jaden Smith announce a partnership to create a sustainable denim collection for the 2018 AH season. While the brand has just launched, in the SS 2018 season, the most eco-conscious jean in its story: a model crafted in the very first G-Star fabric, Raw for the Planet Indigo, Gold certified by Cradle to CradleTM.

This collaboration allows two partners to unite around their commitment to ‘an innovative design and a sustainable future. Pharrell Williams, Head of Imagination, welcomes Jaden into the G-star family.