—It’s all about Gucci Ace sneakers!
Gucci invited a group of international creative artists in a unique digital visual collaboration based on small movies up to 60 seconds on the theme of Ace Sneaker (and the videos were posted on Gucci’s Instagram account )
The initiative #24HourAce follows the previous collaboration with Gucci Instagram #GucciGram around the two projects, where artists were asked to imagine works of art with Gucci Blooms reasons Caleido Gucci and Gucci Tian.
This new initiative e takes this concept but applied to the moving image: animations stop-motion movies and cartoons.
As in previous projects on Instagram, Gucci seeks above all to have a global resonance. Among the creative involved, it is included the talented korean longboarder Hyo Joo, the neo-Gothic New York artist Sue de Beer, the norwegian Snapchat star Geeoh Snap and Frank Nitty, director and art director based in Hong Kong.
All were invited to use the Ace Sneaker as a starting point for personal expression, one of the key principles of Gucci today and mixes pop culture references and surreal vintage.