Today, March 31st, Versace celebrated its new flagship store in Hong Kong Central. Donatella Versace and CEO Jonathan Akeroyd hosted a Grand Opening event and Fashion Show. With a traditional Italian architectural values with the dynamism and energy of Versace today, the two-floor boutique contains fior di bosco marble and brass elements, which create a luxurious and contemporary ambience, the perfect place to present the prêt-à-porter and accessories collections for men and women.
For the Grand Opening event, Versace has brought its Men and Women’s Fall Winter 2017 Collections to Hong Kong. Both of them presented with a Fashion Show followed by an after party at Shaw Studios.
“I just adore the design concept of our new Hong Kong Versace boutique, which pays tribute to Italy’s cultural heritage. In fulfilling this project we have created a space in which the spirit of Versace can take flight. For me, the boutique suggests an uninterrupted dialogue between our past and future, between us and our clients” -Donatella Versace.
For this celebration, Donatella Versace, the artistic director, has designed, covered in silver Swarovski crystals, a special bag that has a detachable leather shoulder strap and is embellished with a palladium Medusa head, a limited edition of the mini Plazzo Empire bag. Each one of them features a metallic tag engraved with “The Palazzo Empire celebrating Hong Kong”.
Also, there will be a limited number of medium and large Palazzo Empire bags available in precious skins. The handbags will come in a wide selection of colors, engraved with “Versace For Shanghai Commercial Bank Tower Hong Kong” featured on a detachable metallic tag.
