A collaboration between two icons, ZAYN X VERSUS, the attitude of Zayn’s personal style with the energy of today’s Versus tribe. Zayn has worked closely with Artistic Director Donatella Versace to create a collection for women and men, where the essence of how Zayn and his friends dress is capture. This collection is about the attitude of the street, a mix of sports and functionality, playing with proportion and the individuality of customization. The mood is encapsulated perfectly in the campaign, where Bella Hadid and Zayn are caught in natural, the images are made up of collages, as if caught on Polaroid camera.
“When I see this collection, I see Zayn. His attitude, his energy and his individuality are in every single piece. I am so proud of what we have achieved together. The campaign defines everything I love about the new generation today.” -Donatella Versace
“When I was a kid growing up in Bradford, England, wearing knock-off Versace, I never thought that one day I would actually be designing my own collection. Thanks so much to Donatella Versace for allowing me to do the coolest thing ever.” -Zayn