Gucci unveils a new design concept for its boutique on rue Royale in Paris.

by Team Paris Social Diary, photography by | 15 December, 2016


Gucci is pleased to announce the reopening of its store of rue Royale in Paris, this  will be the first in France to present the original vision of the creative director Alessandro Michele, which will set the tone for the brand new sales environment. Besides harboring vast collections of ready-to-wear for men and women, handbags, shoes, jewelry and accessories. The shop will also include Gucci’s DIY service, which allows customers to express themselves by personalizing a selection of products, giving the customer the opportunity to achieve personal expression and individuality through fashion.


The aesthetic of the boutique is both welcoming and relaxed, with flexible elements, such as velvet armchairs, contrast with more massive surfaces and industrial details such as rivets. Contemporary luxury is suggested by the use of magnificent characteristic materials, but also through a decidedly limited use of space.


If the inner atmosphere of the shop relies on discretion, the unexpected alliance of materials, such as marble which produce a three-dimensional decorative effects on the floors while integrating harmoniously with the functional side of the cement. Lavish chairs are installed throughout the shop, while vintage carpets are superimposed on each other to create a textured effect.The result is a space that seduces, surprises and embodies the new personality of Gucci.