The ability to exchange stories makes us human. We live in a jumble of overlapping narratives, some deep and sustaining, others fragmentary, truncated, partially realized or incomplete. If storytelling is the root of all communication, the manner in which we choose to tell them – abstract and complex or simple and direct – is significant. A fashion show is a story told in an architectural space: a story in a story.
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The architectural installation, for the S/S2018 Prada Men’s Show, has been erased and the extant structural elements of the building create frames for evocative picture stories. Following the logic of comic strips and graphic novels, fragments cover all the surfaces, the architectural features the infrastructure for the storytelling. Even the guests are drawn into the narrative, embedded in sunken frames.