Acne Studios celebrates the spirit of inclusivity in the new campaign dedicated to the face motif collection. Featuring the couple Kordale Lewis and Kaleb Anthony and their four children. Inez and Vinoodh photographed the family on location in the New York City hotel room they were staying in during a holiday weekend.
Kordale and Kaleb first came to popular awareness as the result of a 2014 Instagram post when they photographed the start of a typical day in their household, writing:
” Being fathers is getting our daughters up at 5:30 am making breakfast getting them dressed for school and putting them on the bus by 6:30. This is a typical day in our household. It’s not easy but we enjoy every moment and every minute of #fatherhood. #proudfathers #b lackfathers #prouddads #gaydads”
The collection will be available in Acne Studios stores and on acnestudios.com from 17 August. The campaign will appear outdoors in New York, Hong Kong, Paris, Milan, San Francisco, Berlin and Hamburg.
“I have been thinking about families for a long time. Since Acne Studios started as a collective, we would see each other as a family back in the days. I therefore wanted to portray households of today, in all constellations—this is how we found Kordale and Kaleb. How does the face motif fit into all of this? Well it’s just an ordinary Swedish citizen. Not too happy, not too sad, but somewhere in between. Lagom in Swedish. Like me.”
– Jonny Johansson, Creative Director
