ARCHITECTURE MEETS FASHION AND ART

The new Jil Sander store in Berlin  features a space that has a decluttered and essential feel.

by team Paris Social Diary, photography by Jan Kapitän / Büro Bum Bum | 30 August, 2016

21163Andrea Tognon Architecture – Jan Kapitän / Büro Bum Bum

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Key words? Modern, consistently structured, flexible, easily tailored.

Curated by design research laboratory “Andrea Tognon Architecture“, the new Jil Sander store in Berlin takes up the clear lines of the philosophy of the brand and shows a balance between tradition and innovation, old artisanal technique combined with the ultimate technologies gives a sense of contemporary luxury.

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Andrea Tognon Architecture – Jan Kapitän / Büro Bum Bum

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The store’s spatial planning is based on the geometrical forms of the square and the rectangle along with more fluent shapes conveying a sense of spatial harmony while also providing functional efficiency.

21162Andrea Tognon Architecture – Jan Kapitän / Büro Bum Bum

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“Ice” resin for the perimeter walls, “Snow” resin, showcased on shelves, “Cipollino marble” for the table , “Blu sky marble-Azul” featured on the floor, handles and table, “Eulithe” for the chair and “Semola” utilized for the floor contributes and defines the atmosphere of the Jil Sander space.

An artistic form of expression where fashion meets design and architecture. Three creative disciplines merging into one.