Dior presents the first location to its new boutiques Baby Dior and Dior Kids in Switzerland, located in the prestigious rue Robert-Céard in Geneva, in the center of the historic city. A warmly welcoming boutique whose emblematic Dior gray moldings provide a backdrop to colorful and contemporary furnishings.
The Dior Kids line is present in a space with the charm of a family home, its antique replace crowned with an imposing mirror. The décor provides the setting for the dazzling colorama of the latest creations designed by Cordelia de Castellane, the collection’s Creative Director. This collection includes dresses in lively and sharp hues, dark suits, softly-toned footwear.
As the store progresses, the mood gets cozier, boasting a painted sky of blue with white, uffy clouds corresponding with wallpaper covered in vintage-look motifs. This is the location for the Baby Dior line, in a cocoon akin to a child’s bedroom.
