BASEL WORLD 2017

Since 1987, CHANEL gives allure to time.

by TEAM PARIS SOCIAL DIARY, photography by COURTESY OF CHANEL | 27 March, 2017

After thirty years into the watchmaking adventure, CHANEL had touched every métier contributing to the art of Fine Watchmaking. Watches conceived as objects of pleasure, without any concession to the technical and artisanal expertise required to create precious objects.

PREMIERE

Inspired by the shape of the N°5 bottle, Première is an icon since 1987. The year when the first watch exclusively for women was created.

J12

Seventeen years after its creation, CHANEL continues to pay tribute to this watchmaking icon. The first watch to dare transforming high-tech ceramic into a precious material. Firstly in radiant black and in 2003, in immaculate white.

BOY∙FRIEND

CHANEL takes its first feminine creation, the PREMIÈRE, into masculine territory. A watch with a masculine allure just for women. The shape is an octagon as the Chanel N°5 bottle-stopper. The design is both contemporary and classic, and its angles are polished or satin-finished. To recall the richness of the fabric, the Tweed motif had to be deeply and precisely stamped onto it.

PREMIÈRE CAMÉLIA SKELETON

The Première watch expands once again. This exceptional piece is equipped with the second in-house CHANEL movement, the Calibre 2, it’s ethereal geometry sketches out the shape of a Camellia flower. This skeleton movement in deepest black with optional gem-settings, unique in its genre, thus incarnates one of the iconic symbols of the House.

MADEMOISELLE PRIVÉ

This watch collection opens the door to the intimate world of Gabrielle Chanel, and showcases her most cherished symbols and objects she loved to have around her. This collection uncovers new grounds for expressing unsurpassed skill and know-how of the Métiers d’Art craftsmanship used in Fine Watchmaking and High Jewelry.

MONSIEUR DE CHANEL

This is a watch with Instant Jumping Hour and Retrograde Minute is equipped with the CALIBRE 1. The choice of a double complication with a digital hour display in a watchcase of extreme sobriety seemed almost self-evident. CHANEL expresses its unique vision of beautiful masculine watches.