CELEBRATION OF SUPERIOR CRAFTMANSHIP

Alanui present its Fall/Winter 18' collection

by Team Paris Social Diary, photography by Courtesy | 23 January, 2018

Alanui turned his essence into the journey, both real and imaginary. The brand of the Oddi siblings is based on the accumulation of experiences and emotions transmitted through pieces destined to be used for a long time.

The name ALANUI, apropos, means “large path” in the Hawaiian language.

They decided that the entire collection would revolve around a single item that could be used with a variety of pieces, and be versatile. This article would work as a key piece and would be the basis of the attire. Now the brand has evolved and has additional accessories that complement that base, and the journey.

One of the principles of the brand is to be the opposite of the fashion: to use and throw away. Alanui is made with the best materials and elaborated with meticulous attention to detail. “Each item is intended to be a canvas of artistic expression and a celebration of superior craftsmanship, although with infinite variations of colors, jacquard, intarsia, embroidery.One of the principles of the brand is to be the opposite of the fashion: to use and throw away. Alanui is made with the best materials and elaborated with meticulous attention to detail. Each item is intended to be a canvas of artistic expression and a celebration of superior craftsmanship, although with infinite variations of colors, jacquard, intarsia, embroidery.”