CELINE DES SEVRES

24 Sèvres announces the launch of Céline and becomes the only multi-brand e-commerce site to distribute the brand.

by team Paris Social Diary, photography by Courtesy | 14 March, 2018

The offer covers all categories: ready-to-wear, leather goods, shoes, accessories and glasses. The spring / summer 2018 collection and a selection of timeless are now available on 24sevres.com and its iOS app, in more than 80 countries.

LVMH launched the 24 Sèvres multi-brand e-commerce platform in June 2017, with an offering of more than 150 contemporary and luxury brands, including some of the group. 24 Sèvres thus benefits from a unique offer in the face of its multi-brand competitors, notably offering Louis Vuitton and Dior. Today, this exclusive selection is expanding with the arrival of Céline.

24 Sèvres General Manager Eric Goguey says: “Since our launch in June, we have met a strong demand for Céline and are pleased to announce today to our customers that one of their favorite brands is now available on 24 Sevres. “

To inaugurate this expected launch, 24 Sèvres has developed with Céline an exclusive silhouette. This one, inspired by one of the looks of the parade spring / summer 2018 presented in Paris last October, includes five pieces (a skirt, a mesh, a pair of shoes, a bag and a pair of earrings) available for sale now on 24sevres.com.

The bag (Big Bag in small model) joins the new family of leather goods Céline and has been reworked in a burgundy leather exclusively for this launch.

To script this exclusive capsule, 24 Sèvres chose the photographer Timothée Elkaim, who captured the unique pieces with an intimate look, as behind the scenes of a parade, before they were revealed to the world. He thus confers on these shots a quality of box, in which he presents the exclusive creations. This visual treatise, unique to 24 Sèvres, meets a requirement on the substance as well as on the form, and joins an approach of proposing through the whole customer experience the rare and the exceptional.

An editorial series was also produced with the photographer Andrea Spotorno and the model Giedre Dukauskaite in the streets of Paris.

Céline is available now on 24 Sèvres.