COATS!

MAX MARA guides us through 66 years of Italian fashion

by TEAM PARIS SOCIAL DIARY, photography by Courtesy | 12 December, 2017

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On this occasion, the staging of the artist Yiyun Kang dresses the Dongdaemun Design Plaza in the colors of the house and guides us through 66 years of Italian fashion in the presence of the Maramotti family, owner of the Max Mara group and many personalities, influencers and models of the Korean scene. Particularly in the spotlight this season, the Teddy Bear Coat, the latest novelty of the house and icon of fashionistas since the winter of 2016, won the prize “Best of the best 2017” awarded by Robb Report China.