“For me, the main question was how to incorporate into my collection all elements that are part of Brazilian culture, without forgetting that I am just a visitor who brings his own Parisian and French cultural references to the moment.” —Nicolas Ghesquière about #LVCruise2017
The maison Louis Vuitton has gone tropical taking the French art of living to Brazil, whose environmental utopia, offers the ideal backdrop.
The architect Oscar Niemeyer harmonises the paradox of civilisation versus the natural. After all, doesn’t the word utopia reflect a desire to create innovation? Signifying fantasy , it seamlessly connects with the language of fashion. Brazilian idealism and Rio de Janeiro are the starting point for Cruise 2017. The collection captures the country’s vitality, energy, multi-culturalism, freedom, urban futurism and romanticism — all the dynamic feeling the city inspires.
Dresses with a streamlined spirit illustrate a new aerodynamic silhouette. Slashed stripes on trousers lengthen then silhouette.
Luxuriously embroidered skirts appear to have been wrapped in haste, in the manner of a beach towel. Tech-thongs and neoprene sneakers speak of a heroine who is constantly on the move. As she passes through the museum’s curving corridors, heads turn in her wake. Right down to her ghetto-blaster trunk that brings a musical nod to the Maison’s know-how.
