CULTURE OF PURPOSE

GUCCI joins the Fur Free Alliance starting from its SS18 collection

by TEAM PARIS SOCIAL DIARY, photography by Courtesy | 14 October, 2017

LONDON, ENGLAND – OCTOBER 11: (L-R) Beatrice Lazat, Frances Corner, Marco Bizzarri and MarieÐClaire Daveu attend the 2017 Kering Talk at the London College of Fashion on October 11, 2017 in London, England. (Photo by Tristan Fewings/Getty Images for Kering)

At the Kering Talk 2017 during the International Day of The Girl at the London College of Fashion, Marco Bizzarri presents the Sustainability Plan “Culture of Purpose”, which focuses on two main commitments: Gucci joining the Free Fur Alliance (ceasing to use animal fur in its collections) and donating 1 million euros as a founding partner of UNICEF’s Girls’ Empowerment initiative.

LONDON, ENGLAND – OCTOBER 11: Livia Firth and Marco Bizzarri speak on stage during the 2017 Kering Talk at the London College of Fashion on October 11, 2017 in London, England. (Photo by Tristan Fewings/Getty Images for Kering)

An ambitious ten-year has as ultimate goal to make Gucci a more responsible brand. The plan is based on three principles: Environmental, because they are committed to reducing its environmental impacts and guaranteeing the traceability of 95% of our raw materials. Humanity, committed to improving the living conditions of those who manufacture its products and their communities and by being responsible and innovative management of the supply chain. New Models, developing new solutions by focusing on technical innovations to optimize the efficiency of its production and logistics.

LONDON, ENGLAND – OCTOBER 11: Marco Bizzarri on stage during the 2017 Kering Talk at the London College of Fashion on October 11, 2017 in London, England. (Photo by Tristan Fewings/Getty Images for Kering)

“Gucci demonstrates its unwavering commitment to sustainable development as an integral part of the organization.” -Marco Bizzarri