Gisele Bündchen and Chiara Ferragni are the protagonists of the campaign for the brand. Since these two powerful women have left their mark in the world of fashion. Chiara is one of the pioneers in entering the digital world of fashion with her blog The Blonde Salad, which has made a thriving business. Gisele, on the other hand, reinvented the dictates of fashion with her beauty and personality out of the ordinary, reinventing herself as a successful businesswoman and a dedicated mother.
In the campaign, they wear an iconic piece of Intimissimi, the basic silk top, as well as the Elena and Eleonora bras.
