As in poetry, the new CHANEL J12 XS collection experiments with cuffs, rings, bracelets and gloves. All these elements celebrates the new watch that is described as followed:
I am a J12.
I am as bold as I am refined, as unexpected as iconic.
I am sporty. I am feminine.
I am where it’s at.
My 19mm-size is deliberate.
Excessively small, yet excessively strong.
I hide where I see fit.
On a ring. In the fold of a glove. On a cuff.
I dictate the rules, my style, my allure, my time.
I decide.
Is it all a contradiction? Or an attitude?
No, it is just who I am.
One does not look at me. One admires me.
I do not tell the time, I offer it to those who dare to look.
Do I confuse you? Am I different?
Well, that is my wit and charm.
I AM SPORTY.
BUT ABOVE ALL
I AM A CHAMPION OF STYLE.