“The way we are leading in society is not sustainable and it’s time for a change”
This collection reflects AALTO’s faith that this change will be positive, and that with the right education and effort to raise awareness, the new generation can learn to take care of the planet they inhabit.
The designer partnered with a Finnish collective to produce fake logos to transmit liberal values such as acceptance of differences, minorities and diversity and to poke fun at consumerism.The heavy-duty yellow bags sent down the runway were also from Finnish company Repack, which aims to reduce waste produced by online shopping.
The brand states that it’s a humorous way to promote inclusion and acceptance, but is this a bigger message against fast fashion? Possibly.
