Acqua di Fiori is the new launch of GUCCI for its GUCCI BLOOM campaign, a proposal worked with female artists, launched on social networks by the Maison.
Illustration by Frances Cannon
The ingredients of the perfume, such as green galbanum and cassis buds, as well as personal stories, were elements of inspiration for artists from around the world, symbolizing the iconic pale pink bottle.
Phoebe Collings, will evoke through his illustrations the metamorphosis associated with poetry including colors, highlighting delicate faces by Langley, including the floral concept by Fox Hemingway. Capricious drawings, representing women and nature thanks to Frances Cannon, Emma Allegretti highlights her chemical experiences in childhood, Miessy combines abstract forms and writing, the click “super women” that interacts with elements of perfume by Joana Avillez.
Illustration by Fox Langley
Illustration by Joy Miessi