FREEDOM

See the new Proenza Schouler Spring Summer 2017 Video Campaign

by TEAM PARIS SOCIAL DIARY, photography by courtesy | 2 February, 2017


“We were interested in the idea of movement, of freedom — a spirit we felt would best be captured on video rather than through traditional still photography. Zoe Ghertner shot the video and interpreted the mood and energy of the collection in a way that felt new and exciting to us.”  explained the founders of the American brand, Jack McCollough and Lazaro Hernandez.

The piece was directed by Zoe Ghertner with the models Natalie Westling and Selena Forrest starring in a bright colorful atmosphere art directed by Peter Miles