It is an ode to colorful, fresh and young culture in the whole world.
Prints, Collage and Photography: the result is an array of colorful portraits signed by Kalen Hollomon or Oliver Hadlee Pearch. It is a new way to communicate effectively to message and essence of the brand’s inner soul.
It was in 1970, when André Courrèges launched Bonjour Courrèges, a print magazine aimed to the house insiders where the pictures were shot around the world in Portugal, New York, England, Spain, Sweden and more by legendary photographer Peter Knapp.
Today, Creative Directors, Sebastien Meyer and Arnaud Vaillant are bringing back this magazine in a brand new digital branch on Instagram. The perfect strategy to express and deliver the brand’s aura? It’s a yes.
Follow the new project on @Courreges, on Instagram.
