Chinese artist Liu Bolin, and American photographer Annie Leibovitz collaborated together during the Moncler institutional advertising campaign for the Spring-Summer 2017 season and now for the Autumn-Winter 2017/18 season.
Liu Bolin plays for Moncler the map of the surreal and the fantastic by giving life, through a diffuse lighting, to an imaginary, using the enchantment of the camouflage proper to the chameleon. The contours of the artist’s body, immersed in a natural universe, blend and blend in a majestic icy Nordic winter landscape evoking the brand’s DNA. The chosen place is Iceland with its glaciers that are reflected in the frozen waters, the landscape is made of icebergs, as incredible and colossal sculptures, and expanses of fragments cut out of crystallized snow.
Moncler tells its story through an experimental thread that goes from art to nature, from technological research to pure creativity, the artist Liu Bolin, who is known as the Invisible Man, completely realizes this dimension of atomization and total belonging to the world of nature.
