The most talked-about stars of the moment, including the musician, producer, and G-Star RAW’s co-owner and Head of Imagination, Pharrel Williams, also Adwoa Aboah, Jean Campbell and Lennon Gallagher are the stars of G-STAR RAW Fall/Winter 2017 campaign. Art directed by Ronnie Cooke Newhouse of House + Holme and photographed by Collier Schorr.
“For this campaign we specifically chose outspoken individuals with their own sense of style. The energy that happened when this talented group of people came together was beautiful, what set them apart actually brought them together,” -Pharrell Williams
The video features the stars talking about their view of the world they live in, and what matters to them right now: from “friendship”, “inclusion” and “solidarity”, to “individuality” and “owning what you’re about”.
“Being in a campaign that brought together people from different backgrounds with diverse looks and let them be themselves in a classic piece of clothing really appealed to me,” “Also, the message of the campaign – to be comfortable with yourself and tolerant of those around you – resonated with me. It’s a positive starting point for a conversation about accepting yourself and others.” -Adwoa Aboah
