GIRL CRUSH À LA CARIOCA

The Louis Vuitton girl remains fine, fresh and fierce for the next Cruise 2017 season.

by Team Paris Social Diary, photography by Karim Sadli | 29 May, 2016

 

It is in Rio de Janeiro, where Mr. Ghesquiére and the LV team chose to give birth to the next #LVgirls generation for the Cruise 2017 season.

In terms of artistry, the collection and inspiration honor two brazilian artists.

On one hand, Helio Oiticica was a pioneer of the Neo-Concrete movement and an explorer of space through painting. His three-dimensional works demonstrate a bodily experimentation with colour. Notably, his “clothes of light”, tent canvas and parachute fabric transformed into capes and dresses, become a place where the body can move freely.
Nicolas Ghesquière picks up on the principle of lightness: parkas unfold like kites, while taffeta cape-dresses seem to be anticipating the wind to rise.
And on the other hand, Aldemir Martins, an artist renowned for his paintings of flora and fauna, represented the vibrancy of his native region, the Nordeste.

Impassioned by Brazilian popular culture, and notably football, he paid tribute to Pelé in one of his most famous paintings, “A Fera” (1969).

Every details of this inspire the new Louis Vuitton woman for Resort 2017.