The italian luxury firm, Gucci, recently announce the lunch of an unsual project. Alessandro Michele, the creative director of Gucci invited three artists to join him for a collaborative art project tittled 4 Rooms. A virtual and real spaces that express the ecletic and inventive mind of the house. This is going to be the first online project ever launched by Gucci. The artistic collaborations will be presented online as of October 10, then as real spaces in Tokyo from October 11.
Alessandro Michele invited three innovative Japanese artists Chiharu Shiota, Daito Manabe and Mr. Gucci to design each space around different patterns and themes he introduced to the House.
The fourth artist Trouble Andrew, has worked with Gucci on various collections, starting with the parade Fall / Winter 2016-2017. This time, he designed an undisclosed artistic installation.
The spaces created by artists open their doors on a special microsite: gucci4rooms.gucci.com. Visitors would be able to explore and interact with them as in a video game. In addition, each room will feature Gucci recent creations from the Autumn / Winter 16-17, jewelry collection Cruise, as well as other limited edition products exclusively available in stores or online in Japan.
Gucci 4 Rooms present a great opportunity to live a unique and unusual cultural experience that not only allow them to explore different imaginary fusing Japanese and Italian minds, but also to immerse themselves in an adventure that attends the meeting of the art and fashion, digital and analog, the virtual and the real.