THE ART OF GIVING

Gucci unveils the new 2016 Gift Giving display design inspired by the Gucci Garden

by Team Paris Social Diary, photography by Courtesy | 21 November, 2016

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Inspired by the Gucci Garden, the italian fashion firm present a new visual display for Gift Giving 2016 with a series of Glass Gothic arches reminds us once again of the original architecture of the place which hosted the parade of the Croisière 2017 collection. Floral wallpaper, giant ants and snakes populate the space evoking a stylized romanticism.

 

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The clothes are presented on velvet tailors’ dummies, while the accessories occupy the “center of the stage” on benches fitted with embroidered cushions or on shelves placed in the arches of the windows. Each showcase has its own color code: pink for ready-to-wear and women’s accessories, light blue for ready-to-wear and masculine accessories, green for ready-to-wear and unisex accessories.

 

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All these elements combine harmoniously and continue to honor the aesthetic codes that define the House today. The 2016 Gift Giving showcases are currently being deployed around the world.