The new Pre Fall 2016 Gucci campaign takes place under a glass dome housing in the middle of a tropical aviary with lush vegetation where flamingos roam on patterned carpets from ancient books of batteries.
The images depict a surreal profusion of colors, textures and movements full of energy and emotion that recall the new printed the House has devised around the flora and fauna. Within this wonderful and chaotic universe, the beauty comes from the overload.
This advertising campaign, populated by characters who interact carefree playful manner with each other and the vibrating space they occupy, explores the strangeness and eccentricity telling a fascinating story about youth, curiosity and liberation.
The team follows this way:
CREATIVE DIRECTOR: Alessandro Michele
ARTISTIC DIRECTOR: Christopher Simmonds
PHOTOGRAPHER / DIRECTOR: Glen Luchford
SCENERY: Gideon Ponte
STYLING: Jane How
HAIR: Paul Hanlon
MAKEUP: Yadim Carranza
MODELS: Nicole Atieno, Polina Oganicheva, Eva Minaeva, Laura Hagested, Lia Pavlova, Fionnan Michael Byrne-Perkins, Elie Van Ravels, Anton Tofgart and Lucas Dambros
Gucci’s Pre-Fall 2016 collection will hit stores in May.
