FENDI sealed again its deep connection to Rome, choosing his hometown to celebrate his 90th birthday, with the Haute Fourrure show on July 7th, 2016.
Founded in Rome 90 years ago, the House of FENDI opened its first store in 1926 Via del Plebiscito with a workshop dedicated to the fur and leather goods.
Today, it remains as the only luxury home to have an internal workshop dedicated to fur, a temple of creation where talented artisans of expertise at the service of the unique creations of Karl Lagerfeld.
“An Haute Fourrue in Rome is the best way to celebrate the 90th anniversary of FENDI to express our roots and our DNA while transmitting bold creativity and the unique expertise of fur. Rome is a magical and eternal city, it represents the values, traditions and history of FENDI while turning to the future ” —said Pietro Beccari, CEO of FENDI.
Along with Karl Lagerfeld and Silvia Venturini Fendi, it is all aboout 90 years of revolutionary achievements of avant-garde experimentation, research and innovation without limit, while offering new creations and luxurious furs and accessories .
