IT’S GIFT GIVING SEASON

GUCCI launches gift giving champagne for the holiday season

by TEAM PARIS SOCIAL DIARY, photography by Courtesy of GUCCI | 17 November, 2017

386750_A38F0_1079
400249_9F2FN_8144
400249_CXZFD_5278
400249_CXZFN_6663
400249_CXZFN_8143
419584_9HYAT_8666
426887_3HD43_2160
426887_4HB12_2160
431665_9AAHG_8719
432773_KSP20_8106
443497_9FRQT_5870
445295_J3F42_8183_001
446744_K4DMT_5571
446744_K4DTT_1093
448065_9FRRT_1081
448065_9FRRT_5870
450976_DJ2MT_8474
451268_K5V1N_8666
454658_4E647_1000
459427_4K661_1000
470270_9AAQG_7289
470466_J0740_5851
471955_DMB90_1063
476432_K4DNC_1081
476432_K4DNC_5870
476434_9FRPT_1081
476434_9FRPT_5870
478188_CPWY0_1000
480458_BNC00_1000
481679_3SA33_1000
482716_ZAF02_6367_001
482722_ZAF06_5675_001
489677_X9N16_5681
491847_3G152_1000 a
491847_3G152_1000
491889_ZBS23_1004
491992_ZB215_1007 a
491992_ZB215_1007
492347_X3L83_6310
492347_X3L84_1082
492347_X3L88_9101
492347_X3L90_5253
492347_X3L94_5233
494672_3G125_3074 a
494672_3G125_3074
495055_DJ2KT_8474
495311_4E016_7500
495444_DJ2MT_8474
495512_4G200_1075
495727_Z759B_1788
496259_DX0B0_1071
497675_XBC60_9000
497677_XBC61_1469
497681_XBC62_1469
497910_4G001_9200
499248_X9I87_4904
499633_HIH1N_9579
499636_HIH3T_9588
499782_CWGIT_5872
499782_CWGIT_8238
499783_CWGHT_5871
499783_CWGHT_8230
500240_I94VT_8592
500241_JCFCN_8118
500976_DJ2LT_1055
501002_DE8G0_5860
502364_3G334_1000
502808_J85L0_8093
502868_04D33_8075_L
502868_J85L0_8093_L
502872_E84A0_4676
503151_J8540_0817
503914_I8636_8113_001
503952_I12GO_8521_L
503980_I4769_8091_L
504305_J1147_8463_001
504342_I5671_8127_L
504656_J3N78_8518_001
505314_K4DD0_5861
505330_0GZ20_8462
505397_3G008_9888 a
505397_3G008_9888
506842_J1149_8467_001
508605_I86A0_1000_001
GG0144S_001_Cat
GG0240S_001_Cat
Gucci Bloom Pack Shot
GUCCI_FARFALLA_SX_100_0000_Light
MODERN_BLU_100_0000_Light
porta_incenso_1707_02
PORTAINCENSO_001
vasetto blu
Vasetto Rosa
vasetto verde
vasetto
VERDE_FIORI_100_0000_Light

Holiday season it’s here and GUCCI’S Gift Giving selection covers many categories (handbags, jewelry, shoes, T-shirts, porcelain, children’s fashion, etc.) perfect for all tastes and ages.

Special interactive content will be available on the Gucci app, such as filters to use to personalize photos, digital greeting cards to customize and send, an interactive digital version of the Gift Giving book, as well as software capable of animating Gucci windows when customers scan the sticker stuck on the glass. In addition, the gucci.com homepage will be temporarily dedicated to the promotion of the campaign, and the Gucci Art Walls of Milan and New York will present unpublished illustrations dedicated to the new glasses of the House.

Showcase facilities will display Gucci’s Gift Giving products in a surprising and imaginative way. The temples – giant cupboards with eccentric decoration – present a text extracted from the “Triumph of Bacchus and Ariadne”, famous Renaissance poem signed Laurent de Medici. Yellow mannequins turn on themselves like figurines on a big clock, while a complementary yellow decor with wood paneled walls and hand-brushed parquet contains all this staging radiates a spellbinding warmth.

The spotlight from the campaign is a book that presents the entire series of digital works created by the Spanish artist Ignasi Monreal. With a narrative in reference to the myth of the fall of Icarus, this catalog includes works that incorporate the products of Gucci’s Gift Giving selection: bags-belts encircle an antique statue, small leather items make up contemporary interpretations of Renaissance still lifes, a royal snake wraps around a girl’s legs in boots, two kittens with sunglasses emerge from a Gucci mug covered with green Herbarium print, the chain shoulder bags are suspended on a road sign.

The Spanish artist had already collaborated with the House for the #guccigram project in 2015. His work was also printed on T-shirts presented at the Cruise Collection 2018, for which a special line of T-shirts and Sweatshirts with the effigy of the original works of Monreal was conceived.

In September, Monreal was invited to decorate the Gucci Art Walls in Milan and New York for the launch of the new Gucci Bloom fragrance. He will resume this role of street artist by illustrating these two walls again to promote the Gift Giving campaign of the holiday season.

image007
image010
image015
image018
image019
image020
image024