In the event dedicated to the logo, Le Bon Marché gives the only rule of the game: “Do what you want with your logo, be yourself, be others, be exclusive.”
The new exhibition event indicates a crazy destination: Let’s Go Logo! Big logo, small logo, yesterday or today, in color, in black, white and black, sober or greedy logo. Healways comes back stronger than ever.
In this perspective, some 130 brands have been invited to reproduce their identity, to rethink their symbol and, why not, to change it, to expand it, to reject it … A blank logo, in short. More than ever, Le Bon Marché is presented as an indisputable fashion actor, not a follower, but a prescriber: “We wanted to represent the actors of the store, lead a creative brand dialogue, change the look without limits”, says Jennifer Cuvillier, Director of the Bon Marché Style Office. We are delighted that so many brands have had fun in the adventure Let’s Go Logo!, Even those a priori no logo responded. All expressed themselves with a lot of freedom, summoning capsule collections, sometimes available products, far from their field of inspiration. We also collaborate with all our partners to guarantee harmony in the diversity of the presented worlds, and thus create a unique experience for our clients”.
You’ll find fashion logos and accessories, including Acne Studios, Carven, Céline, Christian Louboutin, Fendi, Koché, Loewe, L / UNIFORM, Mira Mikati, Miu Miu, MSGM, Notify, Peter Pilotto, Roger Vivier, Sacai, Valextra, Wooyoungmi, and more. Also would be two guests of honor: Lola James Harper and Off-White, each with a dedicated floor, a capsule of exclusive products and a complete set design.