LONELY HEARTS CLUB

PALM ANGELS pop up store in Tokyo.

by TEAM PARIS SOCIAL DIARY, photography by COURTESY | 21 July, 2017

 

PALM ANGELS will open its first pop up store ”LONELY HEARTS CLUB” in Tokyo. With the general idea of the pop up retail being on the street with a lot of traffic, Creative director Francesco Ragazzi works together with a Japanese creative agency, Tripster Inc and developed the concept and the interior design for the store. With much more to offer than just a regular shopping experience Francesco and Tripster present a secret strip club themed store.

A glamorous and decadent atmosphere welcome the costumers. “PALM ANGELS、PALM ANGELS, PALM ANGELS” and “GIRLS GIRLS GIRLS” in  red neon signs, a black corridor sealed with red velvet curtain, a room covered with red velvet and pink carpet. A lounge space with red velvet couches and mini-stage featuring a golden stripper pole.

The store presents the new 2017 fall winter menswear, a vintage custom T collection, one of the kind t-shirt t that is handpicked by Francesco Ragazzi. A limited edition merchandise inspired by souvenirs shops, such as “Lonely Hearts Club” limited edition tee and hoodies, ashtrays, shot glasses, golf balls and more.  Palm Angels X SUICOKE collab sandals that were seen on the Spring/Summer 2018 runway show.