GUCCI, synonym of luxury, haute couture and exclusivity, announces a new DIY service (Do It Yourself), it is about how the client can express himself through the personalization of the products, exactly in accessories such as purses, shoes and sneakers. This service was launched this May 10.
This program includes the Ophidia Tote and Ace Sneakers, will be available exclusively in GUCCI.com, where you can interact with tools to design and visualize how the product would look. These accessories will be sold in an exclusive packaging with ABCDEFGucci printed, this alphabet GUUCI allows customers to choose letters in a source designed in an original and contemporary way.
Petra Collins was in charge of the advertising campaign, based on a character with a rock star imagination. The patterns used have a GG background, decorative gold-plated double G, a green-red-green web ribbon on both sides, including handles in brown leather and choose materials in python and crocodile.
The initial chosen can be translated into a pair of Ace shoes. Where there will be a series of combinations of materials and colors, including bright red, green and yellow leather, pink or black leather, red, green or dark natural python, shiny fuchsia nappa leather or silky gold with crystal inlays.
This tool is accessible from any Smartphone or computer, La Maison developed an augmented reality application for the GUCCI WOOSTER space, allowing to have the product in a real scenario.