PERSONAL STYLE & INNOVATIVE TECHNOLOGY

Michael Kors access expands with new smartwatches, new apps, new faces and new markets

by TEAM PARIS SOCIAL DIARY, photography by | 23 March, 2017

 

Michael Kors , the global luxury fashion brand, is pleased to announce a host of new products and initiatives designed to further the growth and excitement generated by last fall’s launch of MICHAEL KORS ACCESS, the brand’s line of smartwatches and activity trackers.

Its clear to me that the future of fashion will combine great design, personal style and innovative technology,” says Michael Kors

THE SOFIE, FOR WOMEN, AND THE GRAYSON, FOR MEN

These additions to the smartwatch line feature updated software for the customer who wants it all: technological innovation, social connectivity and great style. The sleek and feminine Sofie features a thin, lightweight case body with a pavé bezel and a full round display. It will be offered in eight different plating-and-bracelet combinations, with seven quick-release interchangeable strap options.

Michael Kors believes that men’s smartwatches represent an important opportunity for the future. In addition to the new touchscreen smartwatch, the brand is also introducing two new hybrid smartwatch styles for men and expanding the existing Gage hybrid assortment. Also, the next iteration of the app will feature exciting, socially driven functionality, as well as new customizable digital watch faces. All MICHAEL KORS ACCESS touchscreen smartwatches offer customizable features perfect for the brand’s sophisticated, busy and socially connected customers. The brand will be launching its wearable technology line in a number of new markets in 2017, including Mainland China, Brazil and many others.

“MICHAEL KORS ACCESS display smartwatches have been extremely popular choices for users who wish to wear watches that are both stylish and functional,” says David Singleton