Men’s Spring/Summer 2017 GUCCI collection are the reflection of a trip as an archaeologist through different layers of reality.
They keep traces of otherness; echoes of spaces, crossed or imagined; temporalities, plural and thickened.
This collection is a celebration of pop-hister culture with a chic-rock-and-roll edge
Each suit is a kaleidoscope of signs poetically reassembled to create new meanings. The travel, in fact, can untie the knots of the soul; can harbour wonder and magic; can put a spell back on existence.
It’s like falling in love, when the world suddenly unfolds as something new.
