MIXED MESSAGES

Bottega Veneta Fall/Winter 2017

by TEAM PARIS SOCIAL DIARY, photography by COURTESY | 27 July, 2017

Bottega Veneta Fall-Winter 2017 advertising campaign shift Artistic Tomas Maier even saw an exceptional opportunity. The Lee House 2, architectural masterpiece of the fifties, blocked in the snow. For this campaign, Tomas Maier found the photographer Todd Hido who had already signed the Spring- Summer 2017. “Todd is known for its indoor ambience but his personal imagination is unlike anything else,” “His way of using light creates both proximity and distance with his subjects. For these last campaigns, it was a matter of bringing together men and women of all ages and putting their value. “  – Tomas Maier.

“I am passionate about architecture, which is why our shootings are always held in famous buildings in the whole world, ” , “The Spring-Summer collection was shot in an urban building of Paul Rudolph and we had to find a building of the same level. I knew this was the case with the Lee House 2, but snow has given mannequins, clothes and building a different dimension. ”    – Tomas Maier.

Parallel to this campaign, the Maison inaugurates a new platform of episodic content: The Art of
Collaboration Film. Tomas Maier developed a new concept of spots called Mixed Messages. The actors wear models from the Fall / Winter 2017 collection, with some close-ups on one or Two flagship accessories.


The Art of Collaboration project was launched by Tomas when he took up the post of Artistic Director of Bottega Veneta in 2001. This recurring project invites photographic artists to take a unique look at the collections of Bottega Veneta.