FENDI presents the new collection of glasses for men Spring / Summer 2018, this time they are part of the launch of a film starring Jamie Campbell Bower, model, actor and leader of the music band Counterfeit. The videoclip ensures a trip to Jamie’s eclecticism.
During the video we can see the line of glasses launched by FENDI, contrasting with Jamie’s informal dressing room, talking on the phone until arriving at a photo session.
At the end of the film we can appreciate the particular performance on stage, rocking with his guitar, in this part Jamie releases all his creativity.
Jamie tells the story of a successful young professional, sure of himself and what he wants to achieve, without neglecting the inner child inside, hidden under the glasses of FENDI, concept used by the artist and the brand.