In the tenth anniversary year of the launch of the iconic Peekaboo stock exchange, FENDI reveals the second chapter of its #MeAndMyPeekaboo project involving women related to the iconic worldwide.
After the first chapter, a video and image campaign with Silvia Venturini Fendi FENDI Creative director of accessories, men’s clothing and for children and their daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi, now focuses on five international couples of women. Mothers and daughters, or sisters, are protagonists of intimate and unexpected images and short videos, which will be launched on the social networks of FENDI from July 11. A silent and discreet character, the legendary FENDI Peekaboo bag shines in the images in several variations, from classic classic style to mini and micro options.
The instantaneous and spontaneous shots capture the most authentic and intimate personality, as did Kim Kardashian and Kris Jenner for the first time, along with Kardashian’s daughter, North West, filmed in Los Angeles.
FENDI adopted the same approach to shoot other international personalities in their private lives. They include sisters Jessica and Krystal Jung, both singers and actresses, who were photographed in the mother and daughter of Seoul Hong Kong, Kam Fung and music performer Joey Yung, musician Dou Jiayuan captured with his mother, photographer GaoYuan in Beijing, as well as Ewan The daughters of McGregor, the actress and photographer Clara Mc Gregor with the composer Esther Mc Gregor, who were portrayed in Los Angeles. Each short film presents Kanye West’s tove block as its emotional, captivating and progressive soundtrack. One episode after another, the song unfolds as FENDI develops a narrative that highlights the special, irreplaceable and strong bond between outstanding women.