G-STAR X PHARRELL

The Pharrell Williams G-Star Elwood X25 Excluded in Colette

by TEAM PARIS SOCIAL DIARY, photography by COURTESY | 2 October, 2017

G-Star RAW and Pharrell Williams launch second edition of the G-Star Elwood X25. Challenging the standards of style, the denim brand presents the second edition of the G-Star Elwood X25 – an ongoing celebration of unreserved self-expression and creativity.

For the Fall/Winter ‘17 season, G-Star surpasses all conventions and works, once again, with its Head of Imagination, Pharrell Williams, showcasing the second drop of the G-Star Elwood X25 – an expression of relentless creativity encapsulated in 25 brand new prints.

This season stars G-Star’s 3D Denim icon – the G-Star Elwood – in an array of fresh interpretations varying from checks, camouflages, and animal skins. Taking inspiration from traditional patterns and camouflages from the animal kingdom, this series represents a new take on the notion of self-expression.

The pants, each with a sole and unique story, come this season in various fabrics and different qualities: Lux prints -featuring detailed embroideries and top-notch printing techniques such as laser and discharge prints-, digital animal prints, and the classic prints from the Spring/Summer ’17 campaign in new and unexpected interpretations.

The G-Star Elwood X25 II will be available in-store and online as of October 16, 2017.