PRADA X GALERIES LAFAYETTE

Special window displays and two exclusive pop-ups

by TEAM PARIS SOCIAL DIARY, photography by COURTESY | 27 July, 2017

 

 

Prada presents special window displays and two pop-ups in Galeries Lafayette, Paris’s iconic
department store, which features women’s bags and accessories and a selection of men’s accessories and ready-to-wear collections.

Prada will also occupy four windows at the menswear entrance plus a window on Rue de Mogador devoted to perfumes. And  two pop-ups on the ground floor in the two main entrances to Galeries Lafayette. A sequence of posters highlighting Prada’s view of woman’s role in contemporary society completely covers the window spaces and the building’s façade, linked with Prada’s 2017 Autumn/Winter runway show.

On one side of the window is the product with a ‘private’ attitude and on the other, posters which
‘publicly’ communicate the brand content. Also the pop-ups presents on one side  a ‘private’
setting, shell-like video wall, intimate retail space decorated in iconic pastel green. On the other,
the men’s pop-up is completely visible, and offers a ‘public’ setting.