The italian handmade shoe firm Santoni announce a recenctly launch of a special edition of its Clean Icon sneaker in collaboration witth Purple Institute.
A great combination of white and bright orange distinguishes the ultra light and soft sneaker, available both for him and for her. It also features a special tongue in technical fabric with the slogan of the project printed on it: “MAKE LOVE”.
This partnership will be celebrated with a vernissage, hosted by Purple and Santoni, in Paris on the 21st of November, and emphasized by a special window concept displayed at Colette, with amazing shots by the famous Chinese artist Ren Hang.
“I was delighted when Santoni asked my magazine Purple to customize a pair of their classic Clean Icon sneakers. We wanted the shoes to highlight what matters most to us: LOVE. We decided with Giuseppe Santoni to be direct and political and write MAKE on one shoe and LOVE on the other, so that you repeat this mantra with each step. We liked the idea that asmall element of our every day wardrobe could send a political message which also hints at an unsaid by obvious second part of the message “Make Love, Not War.”
This was also a great opportunity to collaborate creatively with the talented emerging Chinese photographer and artist Ren Hang – who took the political statement to another level!“. Olivier Zahm.
Purple for Santoni sneaker is available at Colette Paris for a worldwide exclusive preview and also on Santoni and Purple ecommerce, starting from November 20th, 2016.
