The photographer responsible for some of Versace’s most iconic images, Bruce Weber, returns to the famed fashion brand for the first time since 1999.
“Bruce Weber is the true master of our times. His photography is deeply personal and rich, a reflection of the world as he sees it. It has been my pleasure to enter once again into that world for this Versace campaign. With this new campaign, Bruce gave me my history back”. —says Donatella Versace.
Gigi Hadid, Karlie Kloss and Dilone are the main starts in these new work. The combination perfectly illustrates the relevance and wearability of modern Versace for all parts of one’s life, from the ultra-glamourous to the everyday.
“When I first spoke with Donatella about going to Chicago she said, simply, – yes, let’s pack up and go! – Donatella has always been an adventurer and not only does she treat me like a prince, she treats me like family – and the feeling is mutual. The most important thing to me, after all these year, is that we can still laugh together”. —says Bruce Weber
There will also be multiple videos, directed by Bruce Weber; the director’s cut of the campaign video will have its exclusive Premiere at the Versace SS17 men’s show in Milan in June 18th.
