Bottega Veneta has launch its first Art of Collaboration on a digital version, co-signed by the prestigious Baron & Baron agency. The name? Reflections.
The Spring/Summer campaign revolves around animated sequences.
Designed as an anthology, Fabien Baron’s work is composed of six highly cinematographic films, called Miragio, 196.6 MHz, Utopia, Rebirth, Aurora and Vertigo which will be broadcast by episode throughout the season via multiple platforms and partners. Each season will highlight different personalities from a narrative thread conducive to illuminate the collection by taking up the themes flagship of the brand: mystery, refinement, architecture, sensuality, and surrealism.
The story will refocus on the Bottega Veneta brand by valuing the “initials” that have forged its identity via a platform more relevant to today’s consumer. Just like the original Art of Collaboration had shaken up the traditional format of fashion campaigns by resorting to photographic artists, this new concept is a break with storytelling as it is traditionally practiced in the world of luxury. ” We always have embroidered stories about our products and our brand, “explains Tomas Maier. «The evolution of Art of Collaboration allows us to establish and maintain a dialogue with the client by adopting his own language. ”